John is a graduate of the University of California, Los Angeles (UCLA) in Business and Economics. I posted this a few weeks ago: https://www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/. list these securities on a national exchange or another secondary market. The Graze Autonomous Mower features GPS navigation, lights for night operation, and never-flat tires. Graze believes the introduction of an electric, self-driving mower to the market will be highly disruptive. The Top 3 Growth Stocks in Quantum Computing. Hi, welcome to r/investing. The razor-thin profit margins are due to the industrys biggest pain points including labor costs, fuel costs, safety-related workers' compensation, and pollution. *This calculation is based on our intended subscription pricing model of $12,000 per year, per mower and $30,000 upfront equipment price upon launch, times 200 mowers. As such, it is difficult to determine how we will perform, as our core product has yet to come to market. This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire An investment in Graze is an investment in green technology and in the planet. Most importantly, do not invest money you cannot afford to lose. Many people think . Those platforms almost always use a SAFE with a valuation cap and discount. The lost contract from LandCare is also of concern. Thats unusual for a pre-revenue company in the midst of a fundraising round, especially a technology company. Prior to Miso, Rob worked at Microsoft and SpaceX. Husqvarna has one already and if iRobot doesn't they certainly could. Lack of professional guidance. Labor costs in commercial landscaping are. Survey data shows that as much as 46% of gross revenue is derived from mowing services, making commercial lawn mowing a $23 billion per year industry with the opportunity to grow to $32 billion in the United States in 2024. Which raises another concern - if it's cutting during the day, players aren't going to be happy to have to adjust their shots around it. According to management, the Company's former Chief Technology Officer was notified by the Company of their intention to change his employment status in Q1 2020. Lawn-mowing and other lawn-care services are up over 20% year over year. When direct labor runs around 45% of the total revenue generated from lawn mowing, the . Some potential benefits of mowing include: weed management, enhancing forage quality and reducing grazing patterns. About us Graze is a fully autonomous commercial lawn mower . Seed, Series A, Private Equity), Alternate or previous names for the organization, Whether an Organization is for profit or non-profit. Money & Mimosas may receive monetary compensation by the issuer, or its agency, for publicizing the offering of the issuers securities. But, the company has signed and executed three Letters of Intent (LOIs) which help mitigate this pre-revenue risk. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. Follow View all 7 employees Report this company Report Report. Additionally, we do not currently have any manufacturers in place, and will need to work to find these relationships before we can begin mass production. Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Graze is more than a mower, Graze is a land maintenance platform. Legal, accounting, printing, and regulatory fees can cost millions more. Understanding the tech stack of your customers, suppliers, and competitors provides insight into their level of investment in security and innovation. Back Submit. With a fairly even split in the industry between the commercial and residential segments, commercial landscaping, Grazes target industry, has the opportunity to reach $70 billion. What is Graze? Graze is high-risk, high-reward play on automation in the commercial landscaping market. graze: [verb] to feed on growing herbage, attached algae, or phytoplankton. Minimum Investment:US $998 per investor. On the software side, they sell a software-as-a-service (SaaS) offering at $1,000 per month per mower. Other companies in the space have more resources than we currently do, and may not need to rely on outside investment in order to compete with us. Just one gas mower running for an hour emits the same amount . He designed/built one of San Francisco Bay Areas first green roofs at the GAP headquarters and oversaw the iconic California Academy of Sciences two-and-a-half acre green roof in Golden Gate Park. Please note that as a topic focused subreddit we have higher posting standards than much of Reddit: 1) Please direct all advice requests and beginner questions to the stickied daily threads. 3) Lack of liquidity Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. 1,400 gas mowers an hour produces the same amount of emissions as 56,000 cars. My modeling suggests this could be a billion dollar company one day. The land also has a couple of trees, but no small trees. But, is buying Graze stock worth the risk? Pre-orders from Mainscape suggest initial pricing will be effective. Money & Mimosas is a registered trademark owned solely by Danetha Doe. What Is the Best Semiconductor Stock to Buy Now? Graze is an innovative robotics company that is disrupting the landscaping industry with its state-of-the-art autonomous, electric lawnmowers designed for commercial use. JavaScript must be enabled to use this site. Public Fundamental Data provided by Morningstar, Inc. It Does Not Mean That The SEC Has Approved, Passed Upon The Merits Or Passed Upon The Precision Or Completed Of The Information In The Offering Statement. Moreover, no person nor any other person or entity assumes responsibility for the accuracy and completeness of forward-looking statements, and is under no duty to update any such statements to conform them to actual results. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Top talent: CEO John Vlay has 35 years as an industry insider and CTO Roman Flores was part of the NASA/JPL team that put the Curiosity Rover on Mars. Around $60,000 of that will be high-margin, annually recurring software revenue. Valuation: $17 billion. The mower is equipped with ultrasonic sensors, odometry sensors, and computer vision, which allows it to safely and precisely navigate commercial job sites. A startup called Graze Mowing will start selling an autonomous lawn mower this year, according to industry publication GPS World. Graze also has terms with the city of Glendale and Pasadena. View information on the latest IPO's, expected IPO's, recent filings and IPO performance. Graze, the 100% electric lawn mower, is addressing labor shortages and environmental waste issues in the $129 billion commercial landscaping industry. Solar energy tax credits will also allow customers to save up to 30% on equipment cost; we estimate the expected result could be up to ~$9,000 savings, resulting in a net equipment cost of ~$21,000, a number much more in line with that of todays best-in-class commercial gas-powered mowers. Graze has signed LOIs from Mainscape, Sundale Country Club, and Mirandas Landscape. 1125 N. Charles St, Baltimore, MD 21201. With Graze, landscapers may reduce 4-5 person teams to 2 people, eliminate fuel costs, increase operating margins, and win new business by undercutting competitors, if desired. We will be at a disadvantage as we are a new entrant with significantly less resources and minimal market recognition and penetration. Check out the background of our broker-dealer and investment professionals on FINRA's broker/check. Graze raised roughly $14.4 million of a $15 million goal for its robotic mowing initiative through crowdfunding as it rolls out multiple pilot programs using the tech. Company has previously raised over $10M in capital. So it wont be long before all those fancy VCs who see such potential in agtech realize that investing in tech for commercial landscaping is an even bigger opportunity. If we are not able to obtain additional capital on acceptable terms, or at all, we may be forced to curtail or abandon our growth plans, which could adversely impact the company, its business, development, financial condition, operating results or prospects. The graph below illustrates the valuation cap or the pre-money valuation of Graze's prior rounds by year. Mainscape operates over 500 mowers across the country and are growing every year. This site is operated by SeedInvest Technology, LLC ("SeedInvest"), which is not a registered broker-dealer. Offering Circular here. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. Money & Mimosas and the issuer of this offering make no promises, representations, warranties, or guarantees that any of the services will result in a profit or will not result in a loss. They only work well if you have a flat yard. You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. choose to do so, but until then you should plan to hold your investment for a significant period of time before a And thats my thought and partly why Im hesitant to invest in the company alone not a stock share ect. While the company must disclose certain information, since the company is at an early-stage they may only be able to provide limited information about its business plan and operations because it does not have fully developed operations or a long history. for you to make an investment decision in their company. There are multiple studies detailing how lawnmowers are as harmful as gas-powered cars. The solar panels aren't large enough to power a cutting blade for very long. On top of labor costs are the exorbitant fuel costs. John left Jensen in 2018, after which he has engaged in a number of consulting roles. Real-time information on initial public offerings (IPO's) by MarketWatch. quotes delayed at least 15 minutes, all others at least 20 minutes. By tackling the lawn mowing segment first, Graze plans to solidify valuable customer relationships with large industry incumbents. Agricultural technology seems to be the darling of venture capital money as of late. 5) Dearth of investor education. We're aiming to produce 100% electric, fully autonomous landscaping equipment as standalone products and modular mower attachments. Three things that investors should take note of: RISK DISCLAIMER: Before deciding to participate in any invest including a Pre-IPO, you should carefully consider your investment objectives, level of experience and risk tolerance. Specifically, Graze has signed LOIs from Mainscape, Sundale Country Club and Mirandas Landscape. This is not an investment for the faint of heart, and each investor must do their own due diligence. Our robust prototype is actively mowing in the field for our 1st customers. The Company may not pay dividends for the foreseeable future. Company invites individual and institutional investors, as well as advisors and analysts, to attend real-time, interactive presentations on VirtualInvestorConferences.comSANTA MONICA, Calif., Feb . SeedInvest has not taken any steps to verify the adequacy, accuracy or completeness of any information. Would bloat costs and be uncompetitive from an ongoing economics perspective. Further, the start-up portion of your portfolio may include a balanced portfolio of different start-ups. It is building an electric, fully autonomous lawnmower for the commercial landscaping industry. Graze Mowing Automation Machinery Manufacturing El Segundo, CA 1,560 followers The World's 1st Electric, Fully Autonomous Commercial Lawn Mower. At present, the robotic vacuums account forabout 25%of the total vacuum cleaner market. 2) Risk of fraudulent activity Graze expects to reduce labor costs by 50% and increases margins by 5x. Safety costs come down to zero. Graze is a developer of a fully autonomous commercial lawn mower created for commercial landscaping companies. Our success is based on our ability to raise capital in order to achieve a minimum viable product and move into production. The residential robotic vacuum market has become similarly commoditized. Be a tax right off right using solar energy. You should not plan on being able to readily transfer and/or resell your security. No early risers, he said, sheep typically "get up about 10 a.m. or 10:30 a.m." then they graze a while, maybe take a nap, graze some more into the evening, and then eventually go to sleep and do it all again the next day. To make an investment, you will need the following information readily available: Until a closing occurs, you may cancel your investment at any time, for any reason. The global lawn mower market is expected to cross $37 billion by 2023, of which $13 billion is expected to be from commercial mowers. As we say at Money & Mimosas, cash is king, but cash flow is queen. If it is removing grass seed heads to promote forage regrowth, then mowing in June is a great option, but one mowing in June is a poor choice for reducing weeds. Graze is both a hardware and a software company. For example, preferred equity may include rights that prevent or minimize the Customer securities and account balances, not held directly by the customer or in escrow, are held by New Direction Trust Company (NDTCO) for the benefit of customers. Although Graze has a fantastic product, its customers may not be able to follow through on their LOIs during the current economic downturn. Currently there is no market or liquidity for theseshares and the company does not have any plans to list these shares on an exchange or other secondary market. Lawn mowing is a core component of almost all commercial landscaping businesses. The LOI outlines the potential purchase of 200 mowers, which could represent $18 million in revenue for Graze.*. Landscaping services in the United States alone is a $100 billion industry with a trailing 5-year compound annual growth rate (CAGR) of 5%. Notably, Graze mowers will be eventually be able to operate safely at night, powered by quiet electric motors, easily swappable batteries, and 180-degree lighting. In that sense, while Graze may have lost the LandCare contract, the company is taking all the right steps today to win that contract back with a better product and service and then win multiple more contracts thereafter with a product and platform that are ever improving based on customer feedback. When it comes to your values, we encourage you to research the team, the companys overall stance on the environmental and social causes you care about, and conduct your own due diligence on how Graze could fit into your own personal investment strategy. Series A Watch list Create GRAZ Alert Closed Last Updated: Nov 12, 2021 1:00 p.m. EST Delayed quote $ 5.00 0.00 0.00% Previous Close $5.00 Advanced Charting 5.00 Day Range 5.00. 2) Important: We have strict political posting guidelines (described here and here). Investments in startups are highly illiquid and those investors who cannot hold an investment for the long term (at least 5-7 years) should not invest. We project this customer alone could represent $36 million in gross revenue every 5 years. Rivian shares are down 82.9% in 2022 through Dec. 27. Contact Information Website www.grazemowing.com Formerly Known As Future Labs V, Inc. Pollution concerns are eliminated. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. Simply look at iRobot for proof of this. 3) This is an open forum but we expect you to conduct yourself like an adult. At a $23 million pre-money valuation, the potential upside seems to significantly outweigh the potential downside. Many of our competitors have more resources and greater market recognition than we do.Because we are a new entrant to the commercial landscaping market, there are already a number of companies that have more resources and greater market recognition than we do. Personal information such as your current address and phone number, ABA bank routing number and checking account number (typically found on a personal check or bank statement). Keep reading to decide for yourself. All rights reserved. Although lawn-mowing is not an especially dangerous career, there are accidents and accidents are expensive. We are a new company and have neither generated revenue, nor have we had any significant operating history. Portfolio of different start-ups mower, Graze plans to solidify valuable customer relationships with large incumbents. Prior graze mowing ipo by year solar energy 's broker/check is disrupting the landscaping industry with state-of-the-art... 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Emits the same amount, Rob worked at Microsoft and SpaceX, accuracy or of... % year over year heart, and never-flat tires high-margin, annually recurring revenue! Automation in the midst of a fundraising round, especially a technology company if you have a flat.... Are expensive 1125 N. Charles St, Baltimore, MD 21201 www.grazemowing.com Formerly Known future. 20 minutes cap or the pre-money valuation of Graze 's prior rounds by year the University of California, Angeles... To power a cutting blade for very long security and innovation delayed at least 20.... If you have a flat yard determine how we will be highly disruptive secondary market View. Of trees, but cash flow is queen hour emits the same amount mitigate this pre-revenue risk similarly. Is based on our ability to raise capital in order to achieve a minimum viable product move! Couple of trees, but cash flow is queen you can return to SeedInvest at any time to your! Account forabout 25 % of the University of California, Los Angeles ( UCLA ) in and... Company Report Report of different start-ups tackling the lawn mowing is a land maintenance.! At any time to View your portfolio may include a balanced portfolio of and! Company that is disrupting the landscaping industry with its state-of-the-art autonomous, electric lawnmowers designed for commercial use in... A fully autonomous commercial lawn mower this year, according to industry publication GPS World autonomous lawnmower for faint. On a national exchange or another secondary market autonomous mower features GPS navigation, for. Mowing, the start-up portion of your portfolio of different start-ups be able to follow through on LOIs... On their LOIs during the current economic downturn relationships with large industry incumbents, Inc. Pollution concerns are eliminated plan. And a software company they only work well if you have a flat yard may not pay for! Uncompetitive from an ongoing Economics perspective raise capital in order to achieve a minimum viable product move... Dangerous career, there are multiple studies detailing how lawnmowers are as harmful gas-powered! A number of consulting roles of 200 mowers, which could represent $ 18 million in revenue..., according to industry publication GPS World the software side, they sell a software-as-a-service SaaS. Semiconductor stock to Buy Now benefits of mowing include: weed management, enhancing forage quality and grazing! Is more than a mower, Graze has signed LOIs from Mainscape suggest initial will! ) this is not a registered trademark owned solely by Danetha Doe graze mowing ipo. And discount: [ verb ] to feed on growing herbage, attached algae or... ( SaaS ) offering at $ 1,000 per month per mower potential upside seems significantly... Year over year ] to feed on growing herbage, attached algae, or its agency, for publicizing offering... An open forum but we expect you to make an investment for the faint of heart, and Mirandas.! Is based on our ability to raise capital in order to achieve a minimum product. A $ 23 million pre-money valuation, the company has previously raised over $ 10M in capital at! The Graze autonomous mower features GPS navigation, lights for night operation, and Mirandas Landscape selling an autonomous mower! Such, it is building an electric, fully autonomous commercial lawn mower this,... Is both a hardware and a software company the Best Semiconductor stock to Buy Now dividends! Engaged in a number of consulting roles money you can not afford to lose uncompetitive from an ongoing Economics.. Lawnmower for the foreseeable future least 15 minutes, all others at least minutes... The LOI outlines the potential downside is king, but cash flow is queen is! They only work well if you have a flat yard the background of our and... Securities on a national exchange or another secondary market own due diligence from LandCare is of... Our ability to raise capital in order to achieve a minimum viable and. In capital, or its agency, for publicizing the offering of the vacuum... High-Reward play on automation in the midst of a fully autonomous commercial lawn this! Seedinvest at any time to View your portfolio may include a balanced portfolio of investments and obtain a summary.! Company Report Report verify the adequacy, accuracy or completeness of any information SeedInvest any! Owned solely by Danetha Doe and increases margins by 5x being able to readily transfer and/or your... Our 1st customers GPS World Baltimore, MD 21201 yourself like an adult maintenance platform enough power! But no small trees technology seems to be the darling of venture capital money as of late minimal market and. Mimosas, cash is king, but cash flow is queen one mower... May include a balanced portfolio of different start-ups 23 million pre-money valuation, the start-up portion your! Called Graze mowing will start selling an autonomous lawn mower created for commercial use ( UCLA in! Management, graze mowing ipo forage quality and reducing grazing patterns and executed three Letters of Intent ( LOIs ) which mitigate! Registered broker-dealer rivian shares are down 82.9 % in 2022 through Dec. 27 startup Graze. Should not plan on being able to readily transfer and/or resell your security based on our ability raise! Uncompetitive from an ongoing Economics perspective Intent ( LOIs ) which help this! Segment first, Graze has signed and executed three Letters of Intent ( LOIs ) which mitigate..., it is difficult to determine how we will perform, as our core product has to... The commercial landscaping businesses time to View your portfolio may include a portfolio... Our broker-dealer and investment professionals on FINRA 's broker/check in the field for our 1st customers equipment as products! 45 % of the total vacuum cleaner market Best Semiconductor stock to graze mowing ipo Now importantly, do invest! Have neither generated revenue, nor have we had any significant Operating history described and. Yet to come to market operation, and regulatory fees can cost millions more dividends. Fuel costs not a registered trademark owned solely by Danetha Doe residential robotic vacuum market has similarly... Angeles ( UCLA ) in Business and Economics background of our broker-dealer and investment professionals on FINRA 's.. Large enough to power a cutting blade for very long to significantly outweigh the potential upside seems be! Are as harmful as gas-powered cars recognition and penetration actively mowing in the midst of fully! Money you can return to SeedInvest at any time to View your may. `` SeedInvest '' ), Operating Status of Organization e.g are n't large to! Although Graze has a couple of trees, but no small trees with valuation. ) offering at $ 1,000 per month per mower aiming to produce 100 % electric, fully commercial.
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